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4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

Success

Branding is how the product or service makes you feel, whereas marketing is the tools you use to inform people about the product /brand.” The marketing of Lululemon, however, is the tactical ways they introduce their activewear, such as social media , newsletters and e-commerce. Take the brand Lululemon , for example.

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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Trust Me on This: Building a Business Clients Love

Tips From T. Marie

The subject is so important, I decided I needed to write this article on it as well. I share information and tips there you won’t find anywhere else. According to a PwC survey, 87% of consumers stated that trust is a deciding factor in their purchasing decisions. That’s a number too significant to ignore!

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Your Top Job Candidate Is Probably A Liar

Allwork

This article was written by Morgan Overcash. According to Lewis, it is possible to purchase fake degrees from so-called “diploma mills.” Some jobseekers may purchase fake degrees from ‘diploma mills,’ or businesses selling fake university qualifications and transcripts in return for someone paying the ‘tuition,’” he said.

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Should You Work With A Virtual Office Wholesaler?

Allwork

I’m here to share insights about why some centers use wholesalers, and why some don’t, so you can make an informed decision for your company. That’s why wholesalers invest heavily in marketing — from social media to influencer marketing to affiliate marketing — to bring more people to us and, in turn, to you.

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.