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4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

Success

Take the brand Lululemon , for example. The marketing of Lululemon, however, is the tactical ways they introduce their activewear, such as social media , newsletters and e-commerce. What’s in it for an audience to purchase your brand?” How do you feel when you’re wearing their apparel? Who are you?

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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Your Top Job Candidate Is Probably A Liar

Allwork

This article was written by Morgan Overcash. Identifying resume embellishment is simple when employers effectively interview applicants and follow through on background checks. Hawaii is one of the top 10 states with the least accurate resumes, with an average of only 35% of a candidate’s resume being accurate.

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12 Last-Minute Gift Ideas For Digital Nomads

Allwork

Digital subscriptions for learning, social media management, taxes and more are perfect choices for last-minute gifts. . Allwork.Space earns a small commission when you click an affiliate link and make a purchase, at no additional cost to you. Social media management solution .

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Should You Work With A Virtual Office Wholesaler?

Allwork

Consider the travel industry as an example. That’s why wholesalers invest heavily in marketing — from social media to influencer marketing to affiliate marketing — to bring more people to us and, in turn, to you. Using an aggregator helps level the playing field. Cost-efficient reach and visibility. Streamlined operations.

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Optimizing Your Social Media Presence for Link Building and SEO

Andrea Kalli

Some claim that social media can revive failing businesses; others that it can significantly increase your brand power. Like most marketing forms, the value of social media is variable. There’s one field in which social media truly shines: SEO. Examples would be: bit.ly. Social Grid.