Remove Article Remove Customer Service Remove Purchasing Remove Social Media
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

In December 2021, tiktok.com became the world’s most popular web domain , bumping Google—and its entire suite of services—down to the No. If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Humanization.

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Social Media is Not About Direct Marketing

Andrea Kalli

In addition, take note of how frequently they ‘@’ and direct message their customers, how frequently they communicate with influential twitterers (5000+ followers) and whether they use their account for customer service or some kind of direct sales service. Want To Link To This Article?

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Four Social Media Strategies Small Businesses Can Use to Beat.

Andrea Kalli

Now, thanks to social media, it is something that can really happen for small, efficient, and ultra-effective internet businesses. Social media gives small businesses the power to outshine their large opponents, outmaneuver major corporations, and with a bit of dedication and work, eventually beat their more powerful opponents.

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Retail and the Growing Experience Economy

Small Business Labs

The New York Times article Stores Suffer From a Shift of Behavior in Buyers  covers the growing consumer trend towards purchasing experiences over objects. But the rise of social media has led to people wanting experiences they can post about on Facebook, Instagram, Twitter and elsewhere.

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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. Personal, professional, casual, life-long.

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Be Easy to Find: Use Your Name

Make or Break Moments

Social media has taken over the web. So have your purchased your name as a URL? What did you find? A number of references to your company, perhaps some LinkedIn answers, a blog comments or two? Did you also find a reference to a site that links directly to your name? It was almost free. What have you done with it?

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. If you really want to see your customers come back, wow them with service, value and quality.