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Will Google Generative AI Search End the SEO Industry?

Success

In October, Texas A&M’s associate professor of information and operations management, Ravi Sen, wrote an article titled, “After 25 Years of Growth for the $68 Billion SEO Industry, Here’s How Google and Other Tech Firms Could Render It Extinct With AI.” Sen’s opinion is not shared by all. appeared first on SUCCESS.

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

“Racial pay gaps are an issue in every industry,” NBC News reported last year. That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Nowhere is it worse than in influencer marketing.”.

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Deconstruct Your Office Into Core Resources To Rebuild Productivity

Allwork

This article was written by Shuli Steele for Work Design Magazine. Fast forward to 2020 when office workers in every industry scrambled to figure out what to bring home and how to create a similar office environment. Give employees agency and then hold them accountable for the results.

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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SUCCESS’ 2024 Women of Influence

Success

Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. It acknowledges that women’s contributions are indispensable, spanning not only specific roles but all facets of life and industry.

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Modern Mentorship Is Changing, But It’s Still About Relationships

Success

One day she was lounging by the pool with a good magazine while her daughter practiced diving. Yet like a legendary football coach, the founder of the public relations and marketing agency, Juice Consulting, has a “tree” of mentees that spans cities, generations and even industries. Rate my dives!” her daughter called.

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