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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

I’m not a tech writer, so I’ll give you the lay version: It’s a computer program that’s been fed all the information on the internet that you can “talk” to (by typing) and get helpful answers. For example, “Create a 30-day social media calendar and captions for five posts per day. What’s a chatbot? And, voilà!

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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The 2021 Recruitment Year in Review

Recruit CRM

Agency recruiters have already wrapped up recruiting and it’s time to look back at all that the industry has attained so far. Mostly driven by data and analytics and recruitment automation, this year was a blockbuster when it came to you making informed decisions on placing candidates with the right clients. And it’s rightly so!

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Summertime tax scams are going strong

BMT Office Administration

It would be good to inform employees about these scams. This scam, with email subject lines like “Third round of economic impact payments status available,” includes an embedded URL, which redirects you to a phishing website to steal personal information. While some scammers and phishers are using the U.S.