The Biggest Secret of Stellar Copywriting
Men With Pens
APRIL 8, 2012
Do you ever wonder why so many ads, web pages and emails sound the same? But, I was never initiated into the uber-secret-mad-men-esque clique known as “agency copywriters”. Then I met a copywriter who had worked in agencies for his entire career. And why is it that some copywriters get their content to sound so much better?
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