Getting what you pay for: How Amazon’s membership fee retains customer loyalty
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs. And why does this happen?
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