Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
You have to be a pregnant woman in the morning and a retired trucker in the afternoon. There are some helpful tips later in the article, but the non sequiturs that lead into them have no bearing whatsoever, especially if you work in an agency environment or as part of a larger company. You should know a little about everything.
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