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Local SEO: Four Tips for Ranking High in Your City

Andrea Kalli

However, that is not to say that search , as a marketing form, is dead. With the prestigious number one spot came a huge increase in demand; alongside knowing web design, the company ultimately must have known how to market their clients as well as themselves.

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Cutting Out Confusion: How to Explain SEO to Non-Techie Clients

Andrea Kalli

Despite the prevalence of search engine optimization agencies and freelance SEOs, the service itself is quite a hard sell; of the hundreds-of-thousands of businesses pitches on SEO services annually, the vast majority just are not that interested.

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Six Ways to Get More Juice from Your Freelancer | Men With Pens

Men With Pens

Failure to pay as agreed is a particularly bad form of feedback, but I’ve often seen clients use it that way. When training young people in ad agencies I always coach them to start with the positives, with the things they like and that are on target, then their comments will be better received and will have context.

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