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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. They’re looking for ways to connect with companies on a personal level. Consumers are also looking for companies that prioritize their values. Humans need connection.”

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Content Is King—Except When It Refers to Creative Works

Success

From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Authentic Marketing After the Pandemic with Ron Tite

Success

In this episode of On Your Terms , Ron Tite, the founder and CEO of marketing agency Church+State, chats with host Erin King about marketing in the wake of the pandemic. As he delves deeper into business and marketing , Tite isolates these core questions: What is the larger purpose of your company ? I’ve never seen that before.’”

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

OpenAI, the company that developed ChatGPT, reported having attracted one million users just five days from its launch, something that took Instagram 2½ months. For example, “Create a 30-day social media calendar and captions for five posts per day. Will ChatGPT do my homework or annihilate humanity? billion monthly visits.