Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Good copy will reveal that the emperor is has no clothes. You should know a little about everything. Be a quick study. Copywriting is always on a deadline. You have to inhale information and understand it rapidly. Always do your homework. Take notes.
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