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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

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The reason Siu enjoys (and has largely succeeded at) digital marketing , he says, is because he treats his work as if he’s playing a video game. In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Consider creating longform content.

UPS 290
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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

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But many late-night TikTok videos later, I noticed people using it in increasingly creative ways. For example, “Create a 30-day social media calendar and captions for five posts per day. I pasted this copy on top of some videos of me doing random things. Human ingenuity isn’t obsolete, after all. Time will tell.

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Content Is King—Except When It Refers to Creative Works

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For some creatives, the word ‘content’ may have a connotation with being more disposable due to the fast pace of social media,” says Jen Jones Donatelli, a certified creativity coach and the founder of Creative Groove, a small business that coaches and offers community programming around creativity and self-expression.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

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Leverage surveys, feedback forms, and social media channels to foster open communication. Incorporate your brand story into press releases, blog articles, social media posts, and website content. Connect with them through social media, attend industry events, or participate in media networking activities.

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Follow the Science: Ze Frank Teaches Us True Facts and Life Lessons

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If you knew him only from his trailblazing forays into the video blogging realm, where he was renowned for quirky, crowdsourced art projects, you might not guess that the career of Hosea Frank (Ze for short, pronounced “zay”) has been bookended by scientific roles. I took to that computer stuff so fast,” Frank says. “I

Temping 256
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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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Why Human Connections Are A Business Advantage In A Remote World

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Zoom staff meetings every two weeks; weekly Zoom calls with team training and daily communication among account teams — all with video on. Daily team emails — sharing PR, speaking/award opportunities, ideas, and feedback as well as info learned on social media, at trade shows, through blogs, clients, etc.