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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

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This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Content Is King—Except When It Refers to Creative Works

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From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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TikTok Is Here to Stay—Is Your Brand Ready?

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If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

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Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

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Let’s leave ethical investigations for another article. For example, “Create a 30-day social media calendar and captions for five posts per day. Still, publishing three articles in a month is above my normal batting average. I wanted to know whether AI could be useful in business. What’s a chatbot? And, voilà!

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.