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Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets

Success

He learned what features to ask about, what benefits to look for and how the purchase made him feel. So while ROI is the big-picture metric, Orzechowski prefers to assess the health of a business’s retention program in monthly revenue per subscriber (RPS). They’re not sending one newsletter a month—that’s money on the table.

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Five Years After Founding the Me Too Movement, Tarana Burke Remains Focused on Healing

Success

He “was intentional about how he poured into me,” says Burke, who also took African dance classes and learned Swahili at a young age. “My Growing up in this setting, Burke learned about the importance of community and service. But she says one of the most important values she learned was grace.

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