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The Industry Snapshot 2016

Practically Perfect PA

Your feedback is always welcome, but this year it will be particularly helpful as I am working on lots of new projects for the rest of 2016 and into 2017. Our mission is to promote the role of the Assistant as a profession and to bring a much higher level of quality and genuine understanding to the support recruitment market.

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5 Good Lessons from Bad Bosses

Success

My boss’s lackluster interest in my projects and work made me realize I needed to manage myself. He might be the boss on paper, but I had to take control organizing my projects, setting the deadlines and meeting those deadlines. This article was published in July 2016 and has been updated. Lacking Leadership.

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A 4-Question Guide to Unlock Your Creativity

Success

You may hear a new song, for example, that reminds you of that book you read that the guy you met on the train recommended. And while this can make checking items off a to-do list trying, Zabelina’s work shows that it also promotes creativity. “We can find the connections between things that most people would not think to connect.”

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Case Study: 747 New Subscribers in 30 Days

Office Organization Success

The other partners all promote the event to their individual lists and point their social media and other networks to the event page. Create the promotional materials for you and your partners to promote the event. Track the promotional activity of your partners (everyone needs to do their part in order to make it a win-win).

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How To Set Up an Efficient Content Marketing System

Office Organization Success

You can use your content to promote specific products/programs/services. c) 2016 Tracey Lawton Training & Consulting LLC. But before we wrap up this article, let me share with you why you need to have a Content Marketing System in place: It builds your list. It presents you as the expert that you are.

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Why I Ditched My Newsletter … And What I Do Instead

Office Organization Success

a single promotional email. Because each email focuses on just one aspect there is always something educational/informational/promotional that I can share. c) 2016 Tracey Lawton Training & Consulting LLC. At first that was a scary thought and it took me a couple of weeks to take the plunge.

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4 Simple “Set It and Forget It” List Building Strategies

Office Organization Success

The beauty of using email signatures to build your list is that you can very quickly and easily change the promotion at any time. So, if you’ve just launched a new program you can promote that for a while, then in a month or so change it around and promote your newsletter. c) 2016 Tracey Lawton Training & Consulting LLC.

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