Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership
Allwork
OCTOBER 31, 2022
Even Ye’s own talent agency dropped him before Adidas. In 2016, Adidas further expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.” . Yet Adidas waited much, much longer than other companies that cut ties with Ye.
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