Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
A brand is the sum of the messages, interactions and experiences that a customer has with your products, services and people. The marketer produces messages, products and services. This article was published in October 2014 and has been updated. Yes, I know that’s 150%—and here’s why. But your customers experience the brand.
Let's personalize your content