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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Social media has redefined how brands engage with their communities.

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Using social media to empower Assistants

Practically Perfect PA

Despite my passion for social media I haven’t always been adept at it and was a twitter virgin until The Assist Conference 2015. It is never too late to add a new string to your bow and social media seems to be the way forward for the future Assistant. Hootsuite Podium is also a free training resource for social media.

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15 social media and technology trends for 2015

Practically Perfect PA

Be fun but be professional when using Social Media. But it is still worth reiterating every year that social media should be used responsibly, especially as more and more people are using the various platforms. This is an oldie but a goldie and it is still going to be the top tip for all social media users in 2015.

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Practically Perfect PA round up of 2014

Practically Perfect PA

I wanted to do a Practically Perfect round up for 2014. Below you will find links to my favourite posts from 2014. 10 ways assistants can improve their productivity. Managing your social media content. 15 social media and technology trends for 2015. See you next year! What should be in our job specs?

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Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It

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Deer utilized social media , particularly Instagram , to engage customers. Inclusivity was an important part of how K-DEER handled production and marketing. All bodies, races, genders, sexualities and a variety of abilities are present and revolving through our website, ads, emails and social media.”.

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Why Supporting Small Businesses This Holiday Season Is More Urgent Than Ever

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If you don’t know where to look, seek out marketplaces that cater to small businesses like Etsy, Uncommon Goods or a new marketplace called Spouse-ly , which sells a wide variety of handmade products and services created by military and first-responder families. And thus in 2014, mumi was formed. Courtesy of Orangewood Guitars.

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How to Boost Online Sales

Success

One aspect of using your website to grow your business is a conversion system—a procedure for turning website visitors into paying customers—even if they don’t sell a product online. “If Social proof: To build rapport with new customers , establish that you are trustworthy. Jonathan Kaplan, M.D. Plastic Surgeon. Gregg Weisstein.

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