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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Customers want to engage with companies that share their values. Ten years ago, the strategy of reaching a mass audience and simply being informative about your product may have worked, but that is not the case in today’s society, where consumers expect and demand more from the businesses they support and shop.”

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How to Make Sales Your Top Priority

Success

Customer acquisition is king. Right now you might be wearing five hats, such as for operations, accounting, customer service, collections and human resources. Put together a boilerplate presentation, proposal and demonstration—information that you can customize client by client—to show your ability to make a difference.

2014 261
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Bringing more customer service strategies to traditional shopping stores

Service Untitled

My son was raised using the Internet and whenever we talk about buying a new product, he’s already on the corresponding website and has a wealth of information before I even find my car keys. In 2010, Forrester Research stated that retail online sales had grown 11 percent and expected increases of 10 percent a year through 2014.

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Why You Need to Know About Apple's iBeacon

Small Business Labs

iBeacon is a location-based technology service that allows Apple to send information to the iPhones of their in-store customers. This could include customer service notifications, special upgrade offers or other personalized marketing messages. Apple recently started using their iBeacon technology in their 254 U.S.

2014 100
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NEW: Certification in Your City! Mastering Exceptional Self-Leadership for Executive & Administrative Assistants

Office Dynamics

Joan and Jasmine of Office Dynamics International are hitting the road in 2014. You are a leader of processes, information, people and priorities. Additional Registration & Event Information. Read on to find out if we''ll be in a city near you. By Joan Burge. You already take the lead in various aspects of your job.

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Ten Small Business Trends You Need to Embrace in 2015

Tips From T. Marie

This week we will say goodbye to 2014 and welcome a new year. In 2015 you’ll need to make it about connecting, answering questions, sharing information and experiences. Customer Service Goes SOCIAL. Any customer with access to social media now has an audience of millions to share their gripes about your business with.

2015 100
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How to Create the “VIP Experience” for Your Clients with a Welcome Packet

Office Organization Success

3 Simple Steps to Creating Your Own Customized Marketing Action Plan. This goes beyond the professional, courteous, customer service that is part of your business but extends into the “experience” of your business – it’s about how you make your clients feel and the experience they get as a result of working with you.