article thumbnail

Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. This article was published in October 2014 and has been updated.

FedEx 278
article thumbnail

Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014. Taja Dockendorf. Paul Epstein.

Mentoring 312
article thumbnail

How to Partner with a Rival for a Win-Win

Success

In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies. Think Work Media is a marketing agency. That is not good for any of us.