Remove 2014 Remove Agencies Remove Expenses Remove Purchasing
article thumbnail

Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. If the effort fails, it can be expensive and disruptive.

FedEx 278
article thumbnail

How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Think Work Media is a marketing agency. The partnership rollout began in November of 2014, and both partners have seen success. Team up to attract the big guys.