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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand.

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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

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Introducing the SUCCESS 125

Success

That was when she started to build her business, organically, with the power of social media. Bethke has been named the social media queen of real estate, and was also voted #1 social media realtor in Michigan 3 years in a row. Bethke started out as an individual realtor in 2011. Glenn Bill. Taja Dockendorf.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

The government also reports increases in some industries beyond the trades, such as plumbing, electrical and other common apprentice fields including public administration, educational services, health care, social assistance and others. And it’s not just a post-pandemic or recent trend. What is an apprenticeship?

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. Think Work Media is a marketing agency. Elevate best practices.