Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age
Success
JANUARY 18, 2024
Ten years ago, the strategy of reaching a mass audience and simply being informative about your product may have worked, but that is not the case in today’s society, where consumers expect and demand more from the businesses they support and shop.” Our first Questival in 2014 generated 30,000 Instagram posts,” he says.
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