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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand. Radically changing your brand is risky.

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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Think Work Media is a marketing agency. That means they do everything, including strategy, web design, social media, email and online advertising marketing.

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The 2023 Motherhood Penalty: The Sorry State Of Affairs For Working Women Continues

Allwork

There are organizations in both countries that are raising awareness of the issue, and, on social media platforms such as X (formerly known as Twitter), there is a Gender Pay Gap Bot that serves to discredit companies that advocate on behalf of gender equality despite their own gender pay gap. The PwC Women in Work Index reveals that the U.K.

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