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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

2024 264
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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.

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The 2023 Motherhood Penalty: The Sorry State Of Affairs For Working Women Continues

Allwork

The high cost of childcare, inadequate paternity leave policies, and flawed perceptions about the role of women perpetuate the penalization of women who wish to work and have children. has fallen five places since 2014 (it currently occupies 14th place in the OECD’s rankings). What keeps this disparity in check? In the U.K.,

2023 243
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Apprenticeships Are Making a Comeback—Here’s Why

Success

The government also reports increases in some industries beyond the trades, such as plumbing, electrical and other common apprentice fields including public administration, educational services, health care, social assistance and others. They also report 60% of employers recouped at least 80% of their costs and 40% recouped their full costs.

Training 312
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How to Partner with a Rival for a Win-Win

Success

In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies. Think Work Media is a marketing agency. That is not good for any of us.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

The government also reports increases in some industries beyond the trades, such as plumbing, electrical and other common apprentice fields including public administration, educational services, health care, social assistance and others. They also report 60% of employers recouped at least 80% of their costs and 40% recouped their full costs.

Training 130