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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. They’re looking for ways to connect with companies on a personal level. Consumers are also looking for companies that prioritize their values. Humans need connection.”

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Victor Arocho on Creating an Elite Selling Team

Success

He turned the experience into the inspiration for his next business, Potential Sales & Consulting Group, the suburban Florida firm he founded in 2011 to help companies develop top sales teams. “It The rest became really close and became the talent of the company,” Arocho says. It was my aha moment,” he says.

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SUCCESS’ 2024 Women of Influence

Success

Prior to this role, she served as a senior executive for diverse segments, representation and inclusion at Wells Fargo & Company. As the visionary founder of Digital Culture Group, she leads a forward-thinking digital marketing and advertising technology company deeply committed to inclusivity and diversity. Network Inc.,

2024 264
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand. Radically changing your brand is risky.

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10 Aspirational Entrepreneurs to Keep an Eye on in 2024

Success

Throughout the past four years, the native Coloradoan has harnessed the power of social media to grow her brand, both organically and with influencers. An activity that started as a stress reliever has grown into a massive social media following, a cookbook and segments on shows like Good Morning America.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.

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The 2023 Motherhood Penalty: The Sorry State Of Affairs For Working Women Continues

Allwork

and Australia, companies must publicize their gender pay gap. This compulsory requirement has put slightly more pressure on employers, yet the absence of any legal requirement to reduce the pay gap means that many companies remain inactive on this issue. In the U.K. This is due to the U.K.’s s widening gender pay gap (from 11.9%

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