Success

DECEMBER 21, 2022

But what’s more important is the process these companies use to figure out their cultures. Jim Goodnight, CEO of SAS, the North Carolina-based business analytics software company, follows a seemingly simple philosophy: Treat employees like they’re making a difference, and they will. And the difference is astounding.”.

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Success

JUNE 17, 2022

which hires out on-call chief marketing officers: What are the attributes and personality of the company? It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. For example, someone thinking about using the word “synergy” to name their health consulting company ought to reconsider.

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Success

MAY 18, 2022

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Reach out to them with a proposal detailing how you can support each other, but first, establish why your idea is a win-win for both companies. Elevate best practices.

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Practically Perfect PA

MAY 23, 2013

I’ve spent the last few days at a big exhibition for the events industry in Frankfurt called IMEX 2013. One of the tasks I had in my previous job was sourcing and selecting different and unique promo goods for the company. My old company used to have little bags of gummy bears on the reception desk, clients loved them.

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Allwork

JULY 14, 2022

From 2006 to 2013, he was the chief marketing officer of product design and innovation consultancy Frog Design. His TED Talks “3 Ways to (Usefully) Lose Control of Your Brand” and most recently “4 Ways to Build a Human Company in the Age of Machines” have been viewed more than 2.5 million times to date.

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AT&T Forms Google 2015 246