How to Name Your Business
Success
JUNE 17, 2022
The key is to come up with a name and tagline combo “that hits you between the eyes in one eyeful,” Joyner says. An internal team was assigned to meet once a month to brainstorm and examine potential names. An explicit, familiar term worked best for us, because we were on a budget. You don’t want an 11-letter name,” she says.
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