Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership
Allwork
OCTOBER 31, 2022
Even Ye’s own talent agency dropped him before Adidas. Just like Adidas, GM failed to anticipate the backlash and damage to its reputation from this misguided policy. . The partnership with Ye had a long history since 2013, when the company signed his brand away from rival Nike.
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