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How to Name Your Business

Success

“You have a very limited amount of time to get a potential customer’s attention and answer key questions about what your business does,” says Mark Joyner, author of a book on business naming called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. This article was published in May 2013 and has been updated.

Legal 264
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Embrace the chaos: the office must find a new purpose, conference concludes

Workplace Insight

The focus of the 2-day event (or 3 for those that like golf) was to devise strategies to design, build and manage vibrant and inspiring workplaces that foster the wellbeing and advancement of the individuals and communities they serve, all while promoting social, economic, and environmental sustainability.

Agenda 95
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Tim Leberecht of The House of Beautiful Business | Making Business More Human

Allwork

From 2006 to 2013, he was the chief marketing officer of product design and innovation consultancy Frog Design. How to foster a sense of belonging in the workplace? How to ensure connection in the era of remote work? How to make the world of automation more human? million times to date. What you’ll learn.

AT&T 246
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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor. Elevate best practices.