The ‘118’: The Modern Elevator Pitch
Success
OCTOBER 30, 2022
The Bad: Mentions what you’re offering, but lacks any reference to what it offers your prospect: “My name is Sam Maybe-Somebody, and my company The Hopeful-Whatever wants to work with your company using our We Think It’s Super Service.” This article was published in December 2012 and has been updated. Nothing sells itself forever.
Let's personalize your content