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How to Create Strategic Partnerships

Success

It’s important to pay attention to the business matters at hand along with their legal aspects and personalities, he adds. The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says.

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How to Name Your Business

Success

Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. Sales rose by 23% in 2012. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions. Is it easy to say? Play with rhymes and alliteration (Dunkin’ Donuts).

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An interview with Admin Awards Founder, Sunny Nunan, by Executive Support Magazine

Admin Awards

My mother, Jeannette Castellano, inspired the creation of the Admin Awards, which began back in 2012 in Dallas, Texas. Promotions, births, deaths, divorces – all of life’s moments were shared with my mother, whose desk was rarely not occupied by co-workers hanging out in reception. What inspired you to start running the Admin Awards?