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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We had our creative department design logos for those three names and present them to our executive committee. It gives us a good mix of being immediately recognizable and opening a line of dialogue when we make presentations.

Legal 264
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Chance the Rapper on Achieving Goals as an Independent Artist & Paying It Forward

Success

Since 2012, when Chance released his first mixtape after graduating from Jones College Prep in 2011, his promise has attracted attention from established artists eager to collaborate. One potential downside of being an independent artist, although it’s not one Chance ever criticizes, is that with self-releasing music comes self-promotion.

Goals 264
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Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define The Future Of Work

Allwork

As Generation Z—those born between 1997 and 2012—begins to enter the workforce, companies are realizing their current office spaces, operational policies, and company norms do not resonate as strongly with this emerging employee base as they did with those of decades past. Employees need a reason to come into the office once or twice a week.”

Salary 217
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What Is Happiness and Why Is It Important?

Success

We all have a set range of happiness due to our genetics that we naturally return to after events—a job loss or promotion, say—that briefly move the needle in one direction or another. Challenges present a remedy for the “hedonic treadmill” in which, similar to our happiness set-points, we adapt to (and tire of) our current life situations.

Health 299