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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. An internal team was assigned to meet once a month to brainstorm and examine potential names. Sales rose by 23% in 2012.

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An interview with Admin Awards Founder, Sunny Nunan, by Executive Support Magazine

Admin Awards

My mother, Jeannette Castellano, inspired the creation of the Admin Awards, which began back in 2012 in Dallas, Texas. Colleen is the legendary Legal Secretary to the late Herb Kelleher, the Founder of Southwest Airlines. You are the CEO and Founder of the Admin Awards in the USA. What inspired you to start running the Admin Awards?

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

While bias tends to get all the attention, noise can be just as destructive, say authors Kahneman (a Nobel Laureate for his work in behavioral economics and author of Thinking Fast and Slow ), strategy professor Olivier Sibony and legal scholar Cass Sunstein. In 2012, Pastor Paul Williams was a leader of an evangelical church.

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