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How Women Are Rising in Business

Success

from 2012—while the growth of male-owned employer businesses during the same time period was only 5.2%. million workers in 2019 and grew their workforce by 28%… between 2012 and 2019.” And the pool of millennial small-business owners is growing—just last year, they made up only 7% of the survey sample.

2019 246
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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Proof it works: Schaus’s profits grew by 15% from 2011 to 2012 as a result of her partnerships.

2012 245
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Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define The Future Of Work

Allwork

As Generation Z—those born between 1997 and 2012—begins to enter the workforce, companies are realizing their current office spaces, operational policies, and company norms do not resonate as strongly with this emerging employee base as they did with those of decades past. Image courtesy of SmithGroup. of the U.S.

Salary 246
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The Take Over of Green Marketing

Eco-Office Gals

Consumers love products that in one way or another help the environment. The goal of green marketing is to position the brand in a positive light. According to the 2012 Cone Green Gap Trend Tracker, 69% of Americans take the environment into consideration when making choices about what products or services to buy.

Agencies 100
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From the archive: The role of workplace design in employee engagement

Workplace Insight

But according to a recent survey by Deloitte while 87 percent of organisations cite culture and engagement as one of their top challenges, almost two-thirds of executives do not feel they are effectively driving this desired culture within their business. One way of doing this is to make some important changes to their work environment.

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Why It’s Important to Tell the Story of Your Green Brand

Eco-Office Gals

As you’re figuring out what your brand should be, you have to make sure to address issues like defining what your company is, how you want it to be perceived and what your missions and goals are surrounding your business. It encourages others to want to learn more about green brand companies. It financially supports your company.

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What Is Happiness and Why Is It Important?

Success

author of Happiness: Unlocking the Mysteries of Psychological Wealth , created five simple questions to assess overall happiness—the Satisfaction with Life Scale—which has since become a universal survey used in most happiness research. In 1985, Ed Diener, Ph.D., If you’re never afraid, you may react inappropriately to danger.

Health 299