The ‘118’: The Modern Elevator Pitch
Success
OCTOBER 30, 2022
How many sales presentations have you sat through with 100-plus PowerPoint slides and wondered afterward, I don’t get it. This article was published in December 2012 and has been updated. Today your “ride” lasts no more than two minutes, and sometimes as little as 30 seconds. What’s in it for me? How is this relevant to me as a client?
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