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Cinch.fm Audio Service Shuts Down - Lessons We Can Learn on Customer Service & Not Counting on One Platform

Stephanie LH Calahan

Friday night I learned that one of my favorite pod-casting sites, Cinch.fm , was shutting down.    I was hit by the lack of customer service too, but we can certainly learn from this story; so that is what I'm going to share today. Twitter [link].   The news hit me like a lead brick. 

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Measuring the Impact of Social Media

Customers Rock!

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment.