Remove 2012 Remove Customer Service Remove Interviewing Remove Twitter
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Sending flowers and customer service

Service Untitled

.” It seems a popular wire service 1-800-Flowers failed to deliver bouquets for many customers creating a plethora of Twitter and Facebook complaints with the fervor of an inevitable doom. Only a few dissatisfied customers ever received an answer on that ominous February 14th.

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Sending flowers and customer service

Service Untitled

.” It seems a popular wire service 1-800-Flowers failed to deliver bouquets for many customers creating a plethora of Twitter and Facebook complaints with the fervor of an inevitable doom. Only a few dissatisfied customers ever received an answer on that ominous February 14th.

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Measuring the Impact of Social Media

Customers Rock!

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment.