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How Women Are Rising in Business

Success

from 2012—while the growth of male-owned employer businesses during the same time period was only 5.2%. million workers in 2019 and grew their workforce by 28%… between 2012 and 2019.” Her research team, based in the Washington, D.C. of employer businesses in 2019—a growth of 16.7% trillion.”

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How to Name Your Business

Success

An internal team was assigned to meet once a month to brainstorm and examine potential names. We had our creative department design logos for those three names and present them to our executive committee. Sales rose by 23% in 2012. We needed to succeed and fail on our own identity.

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If You Think You’re Unbiased, You’re Wrong

Success

By masking her identity from the hiring committee, it guaranteed that she’d be judged on her performance, not her gender. Thanks to people like him, we now know that diverse teams tend to outperform their more uniform counterparts. Maybe that team-building poker night at the local cigar bar isn’t such a good idea after all.

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