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How to Create Strategic Partnerships

Success

The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. Then call up past business partners, employers and employees.” Proof it works: Schaus’s profits grew by 15% from 2011 to 2012 as a result of her partnerships.

2012 246
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How to Name Your Business

Success

The key is to come up with a name and tagline combo “that hits you between the eyes in one eyeful,” Joyner says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. Sales rose by 23% in 2012. Isen offers this test for any potential monikers: Is it short and simple?

Legal 264
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Chance the Rapper on Achieving Goals as an Independent Artist & Paying It Forward

Success

Since 2012, when Chance released his first mixtape after graduating from Jones College Prep in 2011, his promise has attracted attention from established artists eager to collaborate. What we ended up agreeing on was that merchandise would be the best way to monetize my music. That idea ended up snowballing,” Chance says. “I

Goals 264
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The Take Over of Green Marketing

Eco-Office Gals

According to the 2012 Cone Green Gap Trend Tracker, 69% of Americans take the environment into consideration when making choices about what products or services to buy. Social media has given a platform for the otherwise unrepresented voice to speak up on issues with the ability to reach millions of people.

Agencies 100
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Introducing the SUCCESS 125

Success

Some of the good deeds include delivering 100 Easter eggs to children in a hospital dressed up as a bunny and putting on a birthday party for a woman in a care home who was turning 100, but had no family. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Paul Epstein.

Mentoring 312
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Answering Reader Mail: Taking Your Career to the Next Level

Musings of a High-Level Executive Assistant

I have tried to research what the next level(s) up is, I can't seem to find any information. Do you by chance know what it takes to get up there? Sincerely, Anonymous” Dear NK, Thank you for the great question and btw, your wording of it was great! :) No need for me to “pretty it up!” I was wondering about career path.

Temping 40