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How to Create Strategic Partnerships

Success

“The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. It is not illegal for an information technology firm and a janitorial services company to form a partnership, but how many opportunities will that create?”

2012 198
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The Take Over of Green Marketing

Eco-Office Gals

According to the 2012 Cone Green Gap Trend Tracker, 69% of Americans take the environment into consideration when making choices about what products or services to buy. Eco Labeling has been used with increasing frequency to convey that their products meet the standards of a third-party agency.

Agencies 100
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Introducing the SUCCESS 125

Success

Tarrent-Arthur and Helen Cummings-Henry saw COVID-19 as an opportunity to form Righteous Uplifting Nourishing International, a global nonprofit organization whose message is to change lives one soul at a time. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency.

Mentoring 313