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Measuring the Impact of Social Media

Customers Rock!

As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. They believe that it is there, and they keep looking for it even though it eludes them.

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Using Social Media to Build Relationships

Customers Rock!

However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. I predict this will be a big focus for social media in 2012. Making a Difference in 2012. How can this be effectively done? No, really.

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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. And in 2012, Egwuonwu founded World Dream Day. Taja Dockendorf. Founder, investor, creator.

Mentoring 312