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Shaq Insists He’s Not a Celebrity

Success

He was on the set of Inside the NBA, where he’s been an analyst since 2011, the year he retired from his playing career. Nearly every commercial is just Shaq being, well, himself: Shaq installing a security system, Shaq dancing to the Gold Bond theme song, Shaq standing in a cruise ship pool with his clothes on.

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Business Insider Feature Story on Former Celebrity Assistant Bonnie Low-Kramen

Bonnie Low Kramen

” Low-Kramen left that role in 2011 to create her own company , which specializes in training would-be celebrity personal assistants, as well as write books and give speeches on what VIP life was like IRL. She also was often tasked with booking restaurant reservations, a duty much more nuanced than it sounds.

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