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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

When you write websites, ads, white papers, or other business materials, readers simply want information. Vinay ( @vinayp10 ) March 26, 2010 at 2:58 am Great post. Reply Patricia ( @lokahiandquill ) March 26, 2010 at 5:52 am Good copy and good translations/adaptations have one common attribute: they have to be *fit for purpose*.

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How to Organize Writing Projects | Men With Pens

Men With Pens

We’ve also had requests for manifestos, white papers, and from one particularly memorable client, three books. Carson Brackney ( @carsonbrackney ) February 24, 2010 at 1:19 am I rely on my Wall of Whiteboards. I’m all jazzed now… Reply Jodi Kaplan February 24, 2010 at 8:38 am Love the clothesline image!

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