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Is Customer Service a Tactic or a Strategy?

Make or Break Moments

A tactic, again from the dictionary is a plan, procedure, or expedient for promoting a desired end or result. We might even say that True customer service is the foundation from which all else is created, developed, promoted and sold. hmmm sounds like the same thing. Which is customer service for your business?

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Elite Women Around the World – Make a Difference

Make or Break Moments

This regional economic development trade summit is the brain child of Rita Singh from Miraj International. The keynote address will be given by Ms.

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12 Efficiency Secrets of the World’s Busiest People

Success

Most achievers have no trouble codifying clear goals but then let time-sucking “opportunities” creep into calendars. In 2009, Paul Graham, co-founder of startup accelerator Y Combinator, wrote an essay entitled, Maker’s Schedule, Manager’s Schedule. Essentialism author Greg McKeown calls this “The power of a graceful no.”.

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Banks Change to a Customer-Focused Message

Make or Break Moments

Maggie Kelly, VP of marketing for American Banking Association said “We’re seeing people move back to more product-specific promotions.&# Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change.

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Pretzel Power: Building Relationships One Bite at a Time

Make or Break Moments

However, there is always that desire to be promoted and have more opportunities to make a difference. My opportunity came in 1999 when I was promoted to Director of Corporate Stores and moved to Ohio to work in the home office. I had about 50 franchise locations that I assisted.

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Welcome Smart Marketing Strategy

Make or Break Moments

Send these empty-nesters a direct mail package promoting the fun and value of the Disney experience for adults , or a package targeting grandparents with grandkids for that segment of the mailing list. Append those records with current demographic data to see how many are families with grown children or adults who are now grandparents.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

McLellan and Heaton have used their blogs to promote each book’s crop of contributors. Needless to say, an ambitious online marketing book will be paired with an ambitious online marketing campaign.