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The Rise of Coworking and the Variable Cost Economy

Small Business Labs

As we pointed out in the 2008 Intuit report The New Artisan Economy : … by the beginning of the 21 st century, ownership of large-scale infrastructures no longer determined business success in a growing number of industries. Coworking turned a fixed cost (long term lease) into a variable cost (month to month membership). 

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. Think about the relationships you have in your life.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. At least financially.

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Customers Look for Personalization

Make or Break Moments

“They are looking to learn how to make or purchase things made especially for them,&# she said. I was reading the posts over at Small Business Trends (something I highly recommend you do) and ran across an article by Barry Moltz entitled the 10 Customer Service Trends of 2010.

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Be Easy to Find: Use Your Name

Make or Break Moments

So have your purchased your name as a URL? It was almost free. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. What have you done with it? Share your examples here. I’d love any suggestions for how to make the site better.