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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

Twitter is an interesting case study because it played out on the public stage,” Paterson notes. And sadly, in 2008 Yahoo turned down an offer to be acquired by Microsoft for $44.6 Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002. In 2023, Google has a market cap of $1.7

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

Countless reports and case studies have proven this linkage. In 2008 Bain & Company found that while 80 percent of companies believe they deliver a superior experience to their customers, only 8 percent of those companies’ customers report having such an experience. And it’s not as easy as it sounds. Image credit: TommL ).

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The Zen of Social Media Marketing

The Small Business Blog

Shama wrote “The Zen of Social Media Marketing” as she was aware there was an acute need for such a book; she was constantly being asked, even by successful business people, how to use Facebook, LinkedIn and Twitter to enhance their business. You can buy “The Zen of Social Media Marketing” here. Digg Furl Netscape Yahoo!