Expert’s Corner: Delivering Voice of the Customer
Customers Rock!
APRIL 14, 2010
Countless reports and case studies have proven this linkage. In 2008 Bain & Company found that while 80 percent of companies believe they deliver a superior experience to their customers, only 8 percent of those companies’ customers report having such an experience. And it’s not as easy as it sounds. You get the picture.
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