Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Case Studies. When major chains including Walgreens, CVS and Walmart took notice, he signed on with a venture capital firm to expand the company in 2008. That is the bad news.
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