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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

Twitter is an interesting case study because it played out on the public stage,” Paterson notes. And sadly, in 2008 Yahoo turned down an offer to be acquired by Microsoft for $44.6 Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002. In 2023, Google has a market cap of $1.7

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Once Upon a Time in Marketing: The Power of Storytelling

Success

According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Case Studies. When major chains including Walgreens, CVS and Walmart took notice, he signed on with a venture capital firm to expand the company in 2008. That is the bad news.

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Small Business World News Round-up – 209/11/24

The Small Business Blog

Small Business World News Round-up – 209/11/24 by Stefan Töpfer on Nov 24, 2009 Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from around the world. Small-Business Case Study: Can Crispy Green Go National?

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John Needs YOU!

The Small Business Blog

John needs business owners to use as case studies and some ‘from the trenches’ advice on starting a business like yours. What do you have to do? Just take a few minutes to complete his questionnaire. What’s in it for you? Digg Furl Netscape Yahoo! Digg Furl Netscape Yahoo! Digg Furl Netscape Yahoo!

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The Zen of Social Media Marketing

The Small Business Blog

I was lucky enough to catch up with Shama this week, and spoke to her about why she wrote the book, and what’s in it for small businesses. With case studies throughout, and strategies to guide you, “The Zen of Social Media Marketing” offers something for all levels of reader. Digg Furl Netscape Yahoo! Digg Furl Netscape Yahoo!

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Small Business Checklist: Business Process Outsourcing | THE SMALL.

The Small Business Blog

This will allow you to stay in close touch with your supplier, and get real time up-dates and feed-back – there are other benefits too. Get a back-up. Negotiate a back-up deal if you can, so if your primary provider falls ill, you have a back-up, or divide the work between two or more service providers to begin with.

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Age of Conversation 3 – coming SOON!!!

Make or Break Moments

It’s about case studies and the stories and events that are much better in the re-telling than in the moment. In the boardroom Is social media a fad dreamed up by the marketing department to get the attention of the executives? But it’s time to buck up – to pull it all together and wow your client.